The main reason why you are writing the blog post at all is because you want people to read it because you think (or know) that you have something to share with them that will enlighten them and help them to solve a problem.
People have a short
attention span when they read online. They come to your page, check the layout
and scan through your content. If they like it, they stick around. If not they
are gone-to where they will get what they are looking for.
Bottom line- your post
must make an immediate impression if you want to have any meaningful share of
web traffic. Let's go
1. Make sure you address a specific problem
People come to your blog because they are looking for information which gives knowledge and they lack that knowledge. You MUST make sure you provide it. Remember, information is power and people want power, at least, I do! Don't let people go through your content and come away feeling that they wasted their time. Like i wrote in another post, the web can be very unforgiving. Audience lost can be hard to regain. You have to be sure your content is well targeted. Your content can also be based on questions that people ask or submit to your site
2.Catchy-Title
This is the first thing that attracts your reader, what makes them
want to read your article; after all, you do the very same thing when searching
for articles to read. The title must grab their attention and make them want to
know what it is all about. Ways to achieve this include
- Using educational and
instructional titles.
Example: How
to write killer Content
- Insert a sense of
urgency
Example: How
to rapidly increase your conversion rate
- Numbering your points
in your title attracts readers
Example: Eight hindrances to success
3. Clear and related Images
Statistics show that articles with photos or images get over 90% more views than articles that do not. Hey, an article with clear nice pictures attracts me too. Ensure the image is connected to the article, don't put the image of people at a football match in a topic about business interaction, and make sure the article is of good quality. This is bound to attract readers.
4. Write Killer Content
Creating quality content is very important in online publishing. Substandard material can dent your image and ruin your brand and leave you for forsaken. Content you create must hold your audience, make them yearn for more and looking forward to the next post because they know they will enjoy reading it, therefore creating a good first impression is very important.
5. Write engaging and actionable posts
In the body of your post, be sure to embed material that will engage them, want
them to take further action that will of course help them to be better at what
they do or answer their questions.
You can also buttress your content with statistics and data that are easy to interpret or interpreted for them to drive home the point.
Take Away
Writing an article that will captivate your Reader cannot be left to chance. It
requires proper research and planning that if done well, will keep your
audience flooding. Good Luck.
Comments
Post a Comment