Images
are visual depictions. It could be of anything from people, animals, objects,
animate or inanimate. People are drawn and attracted to images. It captures
their attention and keeps it.
Ways
in which images benefit your site-
1. Grabs attention
Well
placed good quality images on your webpage quickly grabs the attention of
visitors to your site, asides giving it a good look. Visitors can easily
visualize the information you are trying to pass across, and even help them to
remember the information. A picture they say is worth a thousand words.
2. More Page Views
Page views are a standard measure of how often an individual loads your web page. Because your site draws attention, visitors tend to stay longer on your site as it gives them a better user experience and this makes them click through more. This can give you a higher conversion rate.
3. Improved Search Engine Ranking
Good, clear descriptive and related images boost your site rankings. If you observe, search engine results to queries are displayed under about eight different headings- All, Images, Videos, etc. Your images give you the opportunity to present more content for the search engine to index, thereby showing up for both general and image search.
4. Encourages Spread By Social Media
A lot of the social media platforms we have now seem to tend towards the visuals. Not surprising, people want to see what is happening or what your content is all about, not just read it. Content with images tend to get shared more on social media platforms, because more visitors engage and interact with your content. It touches on their emotional side and the content could be spread more, far and wide, leading to more traffic.
5. Easily Digested
A long continuous pile of words on a page can be boring to read, especially with a bad layout. Text, interjected with images are easier to “take in”. The image compliments your points and readers find it easier to get a complete idea of what you are writing about. The images help to break up the monotony of your write up.
6. It Beautifies Your Web Site
Images add colour and beauty to web pages. It makes it look attractive and appealing, which can in turn lift spirits and improve moods.
Take
Away
Any online publisher striving to make a visible presence and have a meaningful impact in the cyber space, should not under estimate the importance of images in their content. They are like the spice in the mix that keeps your readers lapping up and digesting your content, long enough to assimilate the nutrients contained therein.
