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quickly and how easily information can be obtained from a blog post depends on
the readability of the post. Content is important, but content that that cannot
be easily extracted can lead your reader moving on to the next source – another
blog. Your post has to be well structured, with points clearly laid out and
discernable.
Time
is a precious resource, not to be wasted, therefore no one wants to spend
valuable time scouring through tons of material, looking for that vital piece
of information.
The Tips
1. Utilize Appropriate
Headings
An
appropriate heading gives a clear definition and meaning to the content that follows. The
reader has an idea of what to expect from the content underneath your heading
and you must make sure that they match.
2. Maintain Short
Paragraphs
Short
paragraphs help to break up an otherwise long and boring reading. It helps to
take the stain off the eyes and allow for breathers in a world where
distractions abound, the internet not excluded. Ideally, your paragraph length
should not be more than 5 lines.
3. Choose The Right Type Of Font
So
what font is right for your blog? - The font that is easy to read, with no
complicated characters. It makes it easy for the eye to flow over the words,
saves time reading through and allows faster assimilation. Personally, i use
Arial font, and I notice, so do several other sites. Other popular fonts
include Sans- Sesif and Georgia.
4. Choose
The Right Font Size
Though there is no official
standard for font size use, you should put into consideration that some people
can read small font size, some cannot. You have to strike a balance- not too
small and not too big. Choose a font that will enable your post to be easily
read, without strain to the eyes. Font size 14 is increasingly being used by
blog owners and managers.
5. Use
Highlights
The use of
highlights helps to put focus, attention, if you will, on the more important
point in your write- up. The attention of readers that skim through your write
up are caught be the highlights and they often go back and read more of the
post, more carefully. Methods of highlighting include but are not limited to, underlines,
italics, bold and colouration.
6. Use
Text Breakers
Text breaks are
used to pause a long continuous stretch of text. It helps to make the blog
content more readable and reduces fatigue associated with long stretches of
text.
Text Breakers
include
· Images
- free, as well as stock photos abound on the internet. Use them to punctuate
your articles and lift the spirits of your readers.
· Quote
boxes – use these to break up your text. I
particularly like amusing or crafty quotes. You should try them.
· Related
Links – Readers are able to view other relevant post,
either within or outside your website.
· Social
Media boxes – Apart from breaking up your text,
it also helps to expose your post to a wider audience.
·
Lists
–
use lists to give your post a different look, with information that is quick to
grab.
7. Create
a Drop Cap
A drop cap has a
kind of appeal that makes a reader want to engage with your post. It helps to
create an authority like kind of feel to your article that draws in the user,
just like the way this article was started.
8. Select
a cool, relaxing background
Don’t paint your
background red, or a dark colour. It will take the focus off your text and make
it hard to scroll through. Always choose lighter colours because they are soothing,
easy on the eyes and mood lifting.
Take Away
Blogging either for passion or for business requires proper attention. Afew careful inputs can go a long way in improving the overall health of your blog, creating a wider reach, better readability and user response.
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